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Originally Posted by cellophanedeity
While I appreciate the senitments and the models (some of the most beautiful women I've seen in advertisements) of Dove, I don't think the message will be able to be reached until the entire parent company decides to go along with it. Unilever is using two completely different approaches with their products:
Dove: All women are beautiful, we can just help you feel prettier.
Axe: Skinny horny women want you. You stud.
Kinda contradictory adverts, neh?
And I don't think Dove ever said that they were campainging for "fat women," just women of varying healthy shapes and sizes.
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No it's knowing your demographic.
Play to the perceived insecurities of the women who would use a "firming" cream. Play to the pre-pubescent fantasies of the average male to get them to use a product they likely would not normally.
Personally I'm looking for the Axe Boby spray that will make the women in the dove ad go crazy.
