You could rip off Bob Seger and like someone else eluded to--Turn The Page.
Or go off of other entities like Blinds Of All Kinds---Books Of All Kinds.
Toy R Us---Books R Us
Or since there are lots of liberal hippies in town--- The Book Depository.
or just silly-- Bookworms Nook. This can lead to a nifty visual as well.
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