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Originally Posted by vanblah
Every one of my favorite used bookstores has always been named after the owner. The top of the list was "A. Amitin's" in St. Louis. I don't know if it's still there, it's been over ten years since I lived there. Here in Memphis there's "Burke's Bookstore."
Seriously, I think if you try to get too cute with the name it works against you.
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It may be. Over in the Bay Area, the most famous bookstore for decades were the Holmes Bookstores in downtown SF and Oakland. But Holmes is a cool name. Unfortunately, _my_ last name is particularly undistinguished, and my full name -- well, I share that with a famous mass murderer. _That_ wouldn't be the right image, either.
Bookstores here in towns have names like Logos, Bookshop Santa Cruz, West Side Stories, The Literary Guillotine (scholarly books), Gateway Books (metaphysical), and so on.