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Ask what you're bringing to the deal.
Ideas are cheap. Money talks.
You either need rich trusting souls (they're all dead now) or you have to present your idea in a way that protects it while attracting investment. Not easy. The saying goes something like... "If you aren't the salesman then finding him is your first job."
I understand your desire to keep things away from people you know, but one-sided risk usually means seeking out family or friends. They risk the capital and you risk the relationship.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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