Thread: Chocolate
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Old 05-09-2006, 04:51 AM   #21 (permalink)
little_tippler
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Quote:
Originally Posted by Sage
This is a good start, but I was really interested in WHY people say they're "in love with chocolate." I mean, there's no other food that I can think of that people go crazy over the way some people do with chocolate. "I have to eat it every day" "It'd heavenly" and using words like sinful, decadent, etc to describe chocolate... well, it's wierd. Why do people react that way to chocolate? Is it because they really, truly NEED chocolate in some form, or is it because of marketing?

I think in my first post I answered your question, but let me expand on that.

Like I said, marketing of the product is not what sways me, I know what I like and I go for that regardless of the packaging or advertising to go with it.

Why do we use such powerful adjectives to describe what is essencially food? Well I can describe other foods as heavenly and sinful etc. I think partly the decadent and sinful bit relate to it's high calorie content, or richness. It's full of flavour and possibly fat (depending on the chocolate). This can apply to other foods also.

If you love food like me, you'd regularly be using strong adjective to describe food that tastes particularly good. I think in the case of these particularly yummy foods, the element of heavenly and sinful also can mean that they bring us pleasure. Ok it's not sex but it's obviously triggering similar things in our bodies or brains - and chocolate is probably hitting the spot better than most foods (pun intended )

I think there is probably a relation between eating and sex and other pleasing things like this because they are the basic "needs" or "wants" for most people. You know, if we talk cave man times, lots of sex meant lots of offspring, lots of rich high calorie food meant better survival and better ability to survive long periods of time with no food, yadda yadda.

Hope this better answers your question. All of the above is why I feel that it is appropriate to say I love chocolate.

I do agree though that many people are swayed by marketing, but it's not my case - at least as far as I can tell.
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