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Most people have poor knowledge of geography because it isn't a skill that is necessary for their day to day lives. Relatively few people take time out of their lives to read up on world affairs outside of those covered on their local news. Of those who do keep up with world events, even fewer would take the time to pull out a map and find the location of the countries they are reading about. This leaves the vast majority of the population to rely on their vague memories of high school social studies classes, which they may or may not have slept through.
People have limited time and tend to concern themselves with only things that have a direct impact on their lives. If we can barely get half the country to take time to vote for their President we can't very well expect them to take time to study up on the location of countries tens of thousands of miles away. It's unfortunate, but not surprising.
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