I don't understand why Nintendo would need to change their market? They produce games that are generally for all ages (Zelda, MarioKart, etc.)
They're all generally extremely fun games, even without guns, drugs, and violence.
I don't see a correlation between having a market for all ages and having lame games.
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I got in a fight one time with a really big guy, and he said, "I'm going to mop the floor with your face." I said, "You'll be sorry." He said, "Oh, yeah? Why?" I said, "Well, you won't be able to get into the corners very well."
Emo Philips
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