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You know, doing this isn't stupid of them. It's not that bad of a name after a while, so now they've got everyone in the world talking about their console, and by the time E3 comes round, no-one will care about the name, and they'll be all over the games and the controller.
Imagine if they'd announced the name at E3.
"With the Wii, you have full control with the movement sensing contro-"
"What!? Did you say Wii?"
"Uh, yes, but as I was saying, about the contro-"
"Wii!? Like, taking a leak?"
"No, like, we, as in us, but the important part is the controlle-"
"AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA"
The fact is, no one is going to not buy it cause of it's name, it's all about the games and the controller, but they don't want to distract people with the name.
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"Oh, irony! Oh, no, no, we don't get that here. See, uh, people ski topless here while smoking dope, so irony's not really a high priority. We haven't had any irony here since about, uh, '83 when I was the only practitioner of it, and I stopped because I was tired of being stared at."
Omnia mutantu, nos et mutamur in illis.
All things change, and we change with them.
- Neil Gaiman, Marvel 1602
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