The problem for McCain is that he built his reputation by not doing the exact kinds of things he's doing now. That's what makes this case unique from every other flip-flopping, triangulating politician.
These flip-flops may get McCain closer to the Republican nomination, but they are going to cause him to lose a significant amount of votes from Democrats and Independents who bought into his "maverick" "straight shooter" image. It's going to be very hard for him to win a general election against anybody other than perhaps Hillary.
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