Quote:
Originally Posted by Cynthetiq
fuel surcharges???? why don't they just increase costs of products???? People don't seem to get the idea that the product is costing more they just see the fuel surcharge and don't attribute it to the cost of the goods inclusively.
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Exactly. If you raise the price of pizza, you lose some customers. If you only add a delivery surcharge, people don't really think about it until they're about to click the "submit order" button, and by then, they're already drooling.