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Tans have gone in and out of style. Historically they were often associated with the working class, and therefore uncool. Today they're in style to a large extent (though acquiring them much less so), our (western) average life expectancy has doubled over the last 150yrs, we have a degraded ozone layer, fewer hangups about exposed bodies, and lots of leisure time relative to our ancestors. Good recipe for increased problems if you ask me.
Sunblock specifically might be in trouble if the FTC suddenly became strict, but it all strikes me as the usual product hyperbole. Someone's chasing ambulances.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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