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The big deal is extraordinary accomplishments. People like to recognize those who break barriers normally untouched by those in their field. A black NASCAR driver, or a female who dunks a basketball, are milestones no one else- at least not for a very long time- has reached.
Put it this way: you've got the "most points in a single game" record for basketball, that a basketball fan can surely recite to you- if that record was broken, you're damn sure gonna here about it. Same thing with most yards thrown/received/run in football, or best batting/pitching in baseball... they all have established caps that no one seems to be able to break... but then sometimes someone does, and that's news.
This is no different- they're accomplishments in areas where the line of accomplishments has now been pushed back a bit.
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