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ncgti · 03-24-2006, 11:45 AM

Part of what NASCAR is doing is trying to reach out to the black audience. I believe that their attendance numbers are starting to go down, so they see this as an opportunity to go after an untapped demographic that has not been attending races.

I'm in the automotive performance business and Bill Lester is impressive in front of the press. If I had the money I would sponsor him - hands down, no questions asked.!!

03-24-2006, 11:45 AM	#7 (permalink)
ncgti Tilted Location: the great north state	Part of what NASCAR is doing is trying to reach out to the black audience. I believe that their attendance numbers are starting to go down, so they see this as an opportunity to go after an untapped demographic that has not been attending races. I'm in the automotive performance business and Bill Lester is impressive in front of the press. If I had the money I would sponsor him - hands down, no questions asked.!!