Something viable needs introduced that will take hold like the Japanese imports in the 70s did. What would it be like to take the cars that Toyota, Datsun and Mazda introduced in the 70s, add air bags and computer engine management to them and see what happens? The only thing you would see people pissing and moaning about with those cars would be the lack of leather and CD players I suspect.
Yugos were pieces of shit because they were pieces of shit. Not because they were basic transportation.
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Don't always trust the opinions of experts.
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