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Originally Posted by Psycho Dad
I think there is far more to it than the horse power. We tend to want all the frills as well. AC, CD changers, heated leather seats and all the little things we think sends the message that "we've made it". I'll be the first to admit we should be ashamed of our attitudes towards the cars we drive. A love affair with the automobile is one thing. Thinking we can represent ourselves with a vehicle is another.
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I agree that people want all the bells and whistles, the problem is, I can get you all the bells and whistles in a car that is easy on fuel (but has less horse power)... it won't sell. The first complaint I will read in the reviews and hear parroted by car buyer will be all about the lack of "horses."
The average male car buyer is obsessed with horsepower. "Fuel economy is for pussies, give me a hemi!"
This is very funny when you mention that people are trying to "represent themselves with a vehicle." What are we trying to compensate for with all this horsepower?