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I've lost my ability to participate, officially speaking. I can win coffees and such at stores other than my own, but I would be unable to claim the big prizes.
The whole thing is pure marketing genius, as is evidenced by the fact that they bring it back year after year. I don't think they could stop it now if they wanted to; the public outcry would be unreal.
Not that they want to.
I particularly enjoy the signs in store that display the total number of winning tabs at that store, it's a nice touch. They make a nice big number to look out without giving any real idea of what the store's volume is. In point of comparison, my store is at approximately 5000 winners as of now. Sounds like a lot, right?
Well, sure. Unless you consider that we make approximately $5000 gross per day (my estimate based on past experience), and that most of that gross comes from orders costing less than $4. I unloaded the truck today; on it were approximately twenty boxes of cups containing 1000 cups apiece. We will use nearly all of those by the time the truck comes again, this time next week.
And we're not even a very busy store.
In that light, 5000 winners in the month or so we've been running the promo doesn't seem like all that much.
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I wake up in the morning more tired than before I slept
I get through cryin' and I'm sadder than before I wept
I get through thinkin' now, and the thoughts have left my head
I get through speakin' and I can't remember, not a word that I said
- Ben Harper, Show Me A Little Shame
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