I've been the dummy on some press e-releases I've received, where the person sending it puts her signature before the actual release. So on one occasion I called, a little annoyed, "I'd like to put this on our website, but there's no info!"
Her: "Did you scroll down?"
Me:
And having also worked at Barnes and Noble, I can identify with anybody who's ever been asked about the book by that guy about the thing.