I'm not really sure what you mean by "Republican race based discrimination policy". Are they ignoring black voters? I don't think so. The very presence of these tokens seems to contradict that idea. They know that by having a few tokens and talking up some faith issues, they can attract some naive black voters to their side.
At the same time, I don't think they have to play to the racist elements in the country because those elements are already Republicans. In fact, that's the GOP base. So while the GOP may send out a few signals here and there to keep them on board, they don't need to openly court those voters.
Like most racists in this country, the GOP presents an outer facade of being open to all races, while only showing it's racist face when behind closed doors.
So is the Ford site racist? I don't think so. However, I do think it is extremely hypocritical for the party of Abramoff and the Dukestir to challenge the Democrats on this issue. In fact, while looking up the site, I found out that the Democrats have already launched a response in the form of a new site,
http://www.veryfancyfrist.com.