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Good on them for the idea and the stunt, crap video though - I nearly closed it when the cars came under the bridge and they reversed it etc so many times it was dull. Very irritating!
The video though - yeah, make it 45 seconds or 1 minute, and show it on TV. Very good point.
Ethical? I'm not sure, but, as said, the line needs to be crossed sometimes to make a point. So much of history has people doing things that are unethical, but have brought about changes by highlighting somthing that needs to be changed. This is one fo those things. Pity they didn't have media backnig and bring he news agencies on board before doing it.
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