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Well, most people say they aren't affected by commercials either, but most of them are. They just don't know it and that's the beauty of it.
Similarly, no one is likely to hear Bush speak and get an epiphany that Iraq was the right thing to do. Nevertheless, his words do have a subliminal effect. Look at how many people believed Saddam was behind 9-11. Look at how many people voted for Bush believing he would be stronger on "terror" or that we would be hit again if Kerry was in power. For the most part, these weren't rational beliefs derived from careful study of each candidate's foreign policy and homeland security plans. It was based simply on rhetoric.
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