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Every politician gets away with too much fake crap. I can't begin to count how many times I heard some jackass on talk radio give the 'I like Bush because he looks you in the eye and gives a good handshake. It lets you know who he is' I'd hear that and want to puke.
This goes way beyond politics, but it's amazing how much importance people put into things like looking you in the eye, handshakes, and clothes. It doesn't tell you shit about the actual person but those simple things have such an effect on impressions.
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