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I'm not a Bush supporter but I'll take a stab at this and see if I can articulate this in an objective manner.
In a sense I'm going to agree with politicophile in that his aim is to keep his message as simple as possible. Most people do not understand nor do they want to understand the complexities of issues. They want to know in the simplest terms possible what the problem is and what is going to be done to fix it.
Bush is good at setting problems in their simplest terms possible. It could be that as a self-proclaimed non-intellectual, he himself doesn't care to see the complexities of issues. The one thing I will say about Bush is that he is a man of actions, not words. Believing himself to be a man of action, he doesn't see the necessity in delving into the nuances of the issues he believes affects us the most.
I view his soundbites as akin to rote memorization of multiplication facts. Understanding WHY 3x4=12 matters less than KNOWING that 3x4=12. In this manner, Bush doesn't feel the need to explain to us the whys. He believes that all we need to know is what the problem is and what he intends on doing about it.
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"I can normally tell how intelligent a man is by how stupid he thinks I am" - Cormac McCarthy, All The Pretty Horses
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