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Economists. Ya gotta love 'em. They believe that all economic behavior proceeds from rational self-interest -- and then they define what "rational" is, based on their knowledge of math and economic theory, and posit that on the whole people will play by those rules. Neuroscience doesn't even appear on their radar.
On the other hand, a couple of weeks ago on C-SPAN I saw an interview with the economist who wrote "Freakanomics," and he described research in which he studied the structure and business practices of a Chicago neighborhood drug gang for years, and found that the power structure, system of incentives, and governance was almost identical to that of the average American corporation. Bet you won't find _that_ in Forbes or during sweeps week -- too dangerous.
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