Here's an idea. Instead of giving them free press and advertising on their new product, just boycott it and continue to buy the old stuff.
The owners will go with what sells and if the new stuff doesn't then they'll go back.
Just the way the Indians did with Chief Wahoo and the baseball caps. They had the script I and tried to change the colors but realized people weren't buying the new items so they discontinued them. The fans didn't revolt or make news or try to petition, they just let their money talk and it worked.
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I just love people who use the excuse "I use/do this because I LOVE the feeling/joy/happiness it brings me" and expect you to be ok with that as you watch them destroy their life blindly following. My response is, "I like to put forks in an eletrical socket, just LOVE that feeling, can't ever get enough of it, so will you let me put this copper fork in that electric socket?"
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