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I'm not sure exactly what they plan to do - but I think they are trying to boost instore circulation with the coupons - they also have the previewed movies for buying, snacks, etc - by getting you in the store for the free rental they're hoping you'll get distracted, heh.
I checked the website, and the coupons are only good for movie rentals. However, they now have GamePass, which is an unlimited rental for 21.99 a month for games, and you have 1 game out at a time. That requires going into the store to pick them out.
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Calling from deep in the heart, from where the eyes can't see and the ears can't hear, from where the mountain trails end and only love can go... ~~~ Three Rivers Hare Krishna
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