i bet there is something substantial behind the theory... but i don't think i understand the method. why wouldn't the partisan backers respond very differently to the mere mention of the candidates? each name must have a host of memories associated with it, conceptions that may have been based on very rational decisions made long ago. how can the conductors of the study be sure the test subjects are reacting solely to the test-stimulus and not the years of prior political involvement?
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If you will not fight when your victory will be sure and not too costly, you may come to the moment when you will have to fight with all the odds against you and only a precarious chance for survival. There may even be a worse case. You may have to fight when there is no hope of victory, because it is better to perish than to live as slaves.
~ Winston Churchill
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