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I once ran sound for an Amway rally. They brought in one of their hot-shot, top sellors to motivate the crowd with his Top five, super secrets to success. They were just vague aphorisms like: "Be outgoing" and "Follow up leads".
His real subject was "Buy my books", which were out in the lobby. He constantly referred to them and how they contained a more in depth look at his secrets. I suspect they just suggest you attend his seminars.
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Building an artificial intelligence that appreciates Mozart is easy. Building an A.I. that appreciates a theme restaurant is the real challenge - Kit Roebuck - Nine Planets Without Intelligent Life
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