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Until recently product placement was completely illegal throughout Europe, now it's partially illegal (I don't know the details). I think you'd be surprised at how much product placement goes on in American entertainment.
Before an American show is played here, somebody has to go through it and blur all the logos. For example: I saw a few seconds of X_Factor a couple of days ago and noticed the judges were all drinking water out beakers with the Coca Cola brand facing directly towards the camera. There was a logo on someone's shirt which was blurred out. Quite often the badges on cars are blurred... oh, yeah, and Apple computers.
Apple must spend a small fortune on having their logo somewhere in the shot. It's all over the place, in all kinds of programmes.
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