I think a much scarier form of advertisement to think about are the ones from the book/movie Minority Report, in which adaptive electronics are used to advertise to specific individuals as they pass by. Just how much information about a person would be required to adequately advertise in such a fashion? How far would retail and service industries have to go to get said information? It boggles the mind.
Embedded advertising is only effective if done in a fashion that the product is identified as "normal" to the environment in which it is embedded. By far the most effective use of this in movies is done with cars. Whether it be Bond movies, X2 (the second Xmen movie), the Bourne Supremacy, or others, there are high profile cars in almost every major action/adventure movie, and their names are never mentioned but you know exactly which car that character is driving. The blatant embedded advertisements are only effective at drawing your eye away from the effective uses of embedding, which will either enhance it for a complementary product, or reduce its effectiveness if its a competing product/company.
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Originally posted by clavus
To say that I was naked, when I broke in would be a lie. I put on safety glasses.
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