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It depends... as for first run movies (i.e.- at the theatre) I LOVE previews. *shrug* On DVDs it's alittle less interesting, but most DVD players will allow them to be skipped.
In video games I think it's great if it adds to the realism (Coke or MS ads on billboards in a racing game or something). If it's just blatent and adds nothing to the content, then no, it's more irritating than not.
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