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I don't like it at all.
I've stopped watching movies in the theatre because of it. I paid 15$ to watch a movie, not be advertised to. The only movie I've seen in the past three years in the brand name theatres is harry potter.
I get angry when I can't skip over an advertising section in a DVD and usually return it. It's a small victory, but the only thing I can do is vote with my buying power.
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"Asking a bomb squad if an old bomb is still "real" is not the best thing to do if you want to save it." - denim
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