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Originally Posted by SERPENT7
3) the fact that the demographic for thier product is not where the ads are tells me Sony was counting on the controversy itself to generate media exposure.
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Not really true. I work in an area that consists mostly of lower income housing, and the vast majority of the people coming into the store are from said demographic. A significantly larger portion of them own PSPs than do my rich, white friends. I don't personally know anyone who owns the PSP, because they all have better things to spend their money on than a semi-decent multimedia handheld. (1 GB storage, and that's
with a Memory Stick Pro Duo? [retail cost $140]) However, I regularly see people on welfare coming in for cases and screen protectors for their expensive little toy. No, Sony's advertising is right where they want it to be.