Deja Vu.
It cost IBM $120K for San Francisco. ~$200K nationwide.
Cheap marketing in the scheme of things. Company gets immediate exposure, repeat media coverage, some level of anti-establishment rep (if it isn't too contrived, like these Sony stencils), and the city gets a cut to look like they're doing their duty. Cost of business.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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