Considering Walmart won't carry any AO-rated games, theere's plenty of reason to restrain from going too far over the top. The ESRB in the US has the power to stop a title from becoming hugely successful and it does so in a manner that is about as nuetral as one can get. Also considering that 92% of the time parents are present when the games are purchased or rented, one wonders why all the bother?
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"'There's a tendency among the press to attribute the creation of a game to a single person,' says Warren Spector, creator of Thief and Deus Ex."
-- From an IGN game review.
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