I'll start off by saying that you can get a decent bottle of cologne for around $30 that not will not only last you over a year, but make Axe smell like gorilla piss in comparison (on its own I'd just say monkey piss.) Gio smells fine, but it's the territory of high school guys and frat boys. Pretty much anything you'd find in teh Wal*Mart fragrances section is very cheap-smelling and I wouldn't reccommend it. Curve and Polo Sport, which have been suggested, are very synthetic-smelling and can't hold a candle to most decent fragrances.
Now that I've insulted everything you all like, here are my reccomndations:
Himalaya by Creed (MSRP for 3.4oz for $160, actual price around 80-120)
Top notes of citrus, middle notes of lavender, and a base note of sandalwood come together to create what I'd imagine it would smell like if you just stepped onto the balcony of a mountain inn in the Himalayas during springtime. Subtle enough for daily wear, a very clean fragrance that I've heard described as "The best men's cologne I've ever smelled." One of two that I switch off as my daily scents depending on my mood. Definitely won't scare off non-hippies as it's very clean-smelling.
Silver Mountain Water by Creed (MSRP for 3.4oz is $160, actual price around 80-120)
Top and middle notes of currant and aquatic fragrance, base note of tea. A unisex cologne preferred by Ricky Martin and Jennifer Lopez, it is equally appropriate for men or women, and is a good choice if you want something sweeter smelling than Himalaya for daily wear. I haven't tried it, but I've heard nothing but praise.
Be Delicious by DKNY (MSRP for 100ml ~$60, expect to pay around 40)
Heavy citrus top nootes dry down to a woody coffee scent with a hint of chocolate. Very appropriately named, a sexy fragrance that's still suitable for daily wear.
Envy for Men by Gucci (MSRP around $80, I think)
Amber, cedar, spice, incense, patchoulli, dries down to musk and cedarwood. A very sexy fragrance, not really for daily wear. I use this as my clubbing/partying cologne. If you're on the dance floor, you will get jumped (in a good way.)
L'Anarchiste by Caron (Don't know MSRP, I paid $35 for 3.4oz)
This one is dificult to describe. Heavy citrus top notes, cedar, sandalwood, and vetiver mid notes, and a base of musk and clove. It doesn't outright smell like, but heavily insinuates, the smell of blood and gun metal and manages to do so in a great, non-offensive way. This is my other daily. You really have to smell it to understand it.
The best way to test colognes if you can't smell anything is to bring a female friend along to a store, spray one on each wrist, and have her check them as they dry down. A decent perfume store should have a bowl of coffee to clear the nose between tests. Try two at once, see what fits you best.
Once you have a cologne, please don't spray it and walk through the cloud, you'll just waste it. Put a ful spray on one wrist, press wrists together (rub lightly if you want to even it out,) spray two full sprays on your bare chest from 8 to 12 inches away, and one light to medium spray just below your hairline on the back of your neck. The neck spray will create "sillage," a very light trail of scent that lingers for a minute or two without being overpowering or offensive.
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