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I refuse to buy products who target specific groups in their advertising excessively. For example, the newest Honda Civic TV ads. If you don't see what I mean, then you're lying to yourself, or you are a 20-something "environmentally-minded, artsy yuppie." If you're wondering if you are one or not, take this test:
Give yourself one point for each item you have (and if you own more than 1, give that many points):
-The North Face jacket/coat.
-SUV or Subaru Outback/Forester
-Pair of skis (give yourself an extra point if you live on a coast)
-Bicycle rack for your car
Also, give yourself a point for every time you visit Starbucks or Barnes and Noble during an average week.
If you scored more than 3, you're one of these.
One of my other policies is that I discourage buying anything that has a commercial that appeals to the "do-it-all" soccer mom. You all have seen them; mom is carrying groceries, driving her kids to soccer practice, following her kids around the house picking up after them, or mopping up grape juice with a paper towel. Not saying that the stay-at-home mom thing isn't just as hard as going to work everyday, it just doesn't need to be commended any more than it. A message to 30-something women: buying something that claims to be for independent women doesn't make you independent. I asked my mother if she felt like her intelligence was being insulted by these commercials. Of course, she said yes. She's a very smart and insightful lady.
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"I'm telling you, we need to get rid of a few people or a million."
-Maddox
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