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Well.. I think people buy diamonds regardless of their attractiveness because they have been led into believing it is traditional and right and meaningful (diamonds are forever = love forever).
But, don't buy your significant other a diamond. You are supporting De Beers, you are supporting blood diamond business in africa and you are wasting money. Anyways, within the decade synthetic diamonds will appear that will have exactly the same physical properties as mined diamonds, and all diamonds will become common-place and the symbol status might disappear. So, buy gold some other metal that cannot be created by man (except through fusion... hehe..)
Researchers have already made synthetic diamonds, indistinguishable from naturally produced diamonds, and they are getting the ability to produce them to any size and atomic composition - goodbye diamond monopoly!
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