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PETA has put themselves into a position where they only people who believe or care about anything they say is already a believer in their causes. That's a terrible way to get people to change the way they behave.
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"The question isn't who is going to let me, it's who is going to stop me." (Ayn Rand)
"The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers." (M. Scott Peck)
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