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Marx believed quite strongly that material goods and economy are the infrastructure of society, and all of society relies upon and revolves around the production of materials for our survival. Hence, the individual finds a great amount of importance personally in what they do make, how they make it, et cetera.
You have to look at what Marx says from a social rather than personal point of view. He was most assuredly a more "macro" theorist, in that he focused on the larger society and its effects on people, rather than vice versa.
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"Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions." - Albert Einstein
"Wise men talk because they have something to say; fools, because they have to say something." - Plato
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