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I like giftcards. When I have cash it goes toward lunch or coffee. When I have a giftcard I spend it all on myself.
And sometimes it's nicer. I wanted to get my friend a sweater before he moved to Vancouver, but I don't know his size, and it would be another thing for him to pack. So instead, I got him a giftcard for American Eagle (my first time in the store, but he wears nothing but their clothes!) and a nice card to go with it.
But, if I had bought him a giftcard for Second Cup, when he doesn't drink coffee or tea, that would be a bad idea.
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