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To be honest, I'd rather someone didn't bother getting me anything than just get me a gift voucher. I'd rather get something that was wrong but given in the right spirit than something stuffed in a card. It's almost like an afterthought. The only people I ever give gift vouchers to are people who give them to me. I like to make the effort of thinking about a gift and trying to choose something I think the person will like.
To my mind, if you're going to give someone a $20 gift voucher, you might as well just give them the $20. Both of them say to me that you made the same amount of effort, ie, zero.
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