It's always good to get an Outsider's Insight
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Why is it more acceptable to give a gift card for $20 than it is to give someone $20?
Kinda a simple question, but something I think about as I grow older and I start to no longer know what the family wants for gifts... it's always been drummed in my head that it's tacky to give straight cash as a gift, as it can give the thought that a person is only WORTH say $20 from you... where as gift cards have been acceptable as long as I can remember (from the 80's at least, but I always got toys and got certificates/cards for the holidays).