Walmart wine
Walmart announced that they will soon be offering customers in Southern locations a new discount item: Walmart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for cheap wine", said
Kathryn Micken, professor of marketing. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name for
the Walmart brand. The top surveyed names in order of popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine:
Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat
(Possum) or red meat (Squirrel).
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