Not all soaps clean the same.
I recently tried four differnt soaps and actually paid attention to the results. Zest, Irish Spring, Ivory and some other one (the name washed off the bar).
Zest is the worst soap. It doesnt wash me at all, I still smell of BO after I get out of the shower...no good. Most body washes I tried don't get me as clean as I like. Generally the better they smell the less they clean..go figure. Irish Spring is okay, I don't really like it for some reason. Dove is great but those bars literally melt away, so it's not good value, perhaps I should get their body wash (if they have it). Now I tried this other soap in the shower I've been using to wash my hands/face with and it's great!...dont know the name though.
I suppose I should mention that I do wear colognes. I do like that fresh out of the shower smell
but fragrance isn't that important.