Sony's argument is that this isn't a danger because, in response to the exposure, they're working with AV companies to make sure anything hiding behind the rootkit besides their own code will be flagged. 
I'm surprised Sony Music is this far out of touch. Their damage control so far has only made the problem worse. The press certainly hasn't been kind.
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There are a vast number of people who are uninformed and heavily propagandized, but fundamentally decent. The propaganda that inundates them is effective when unchallenged, but much of it goes only skin deep. If they can be brought to raise questions and apply their decent instincts and basic intelligence, many people quickly escape the confines of the doctrinal system and are willing to do something to help others who are really suffering and oppressed." -Manufacturing Consent: Noam Chomsky and the Media, p. 195
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