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Originally Posted by philanderer
Ok so what I really wanted to say...I researched this because no one else did  and BP made 5.23 billion in profit this quarter. Now this is humble considering the record profits of other companies (i.e., exxon) but it still puts BP at a 20 billion dollar profit. Not going too deep into economics here I think if you are going to advertise that you are environmentally aware, or at least trying to be, you should put more than 1/20 your pofit into that research. My main issue is the commercial, NOT the oil issue here in America. In fact forget geography (even though I've mentioned it myself a half dozen times). The commercial was focused on new energy...glorifying its campaign to lead energy in a new direction as if it was the main initiative of the company. However, for this to be true more than 1/20 of the profit should be invested in this initiative right? RIGHT? That's all I am saying...I realize what they are doing is good, but I have to say no one would be quite so satisfied if a cigarette company invested so little of its money into child smoking prevention. I think to make a commercial touting yourself as a leader in new energy you have to care more than BP does...
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How much of your income are you devoting to alternate energy sources? You seem to be getting overly caught up in some percentage figure. The fact remains that 1.5B is a great deal of money for research. That's 1.5B more than they had to put into research.