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It's called Public Relations... all major corporations use it. Why be surprised.
In my mind the fact that there is a constant call for "conservation of fuel" just tells me that the price of fuel is too low. There would be no call for conservation if the price was high enough. The market would ensure that we all conserve.
I say raise the price of fuel to include all the negative eternalities (pollution, repertory illness, etc.) that we already take for granted.
This way those that can afford to keep paying the high prices and drive their SUVs, etc. will pay the full cost of their consumption while those that conserve will cut their cost of fuel by using less.
/end threadjack
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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