the pun is obviously intended; check out some of the other very punny text on the site:
"Grab a piece of Uranus before someone else gets a hold of it"
"If you don't want to settle on the surface of Uranus, you can choose to own a ring around Uranus or even one of the big, fat moons of Uranus, after all, what good is Uranus without a good moon occasionally?"
" You have the opportunity to make millions by exploiting the natural methane gas deposits deep inside Uranus!"
*groan*....
