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Well, I'm older, so I remember the GGG really well, thank you, along with his obnoxious little animated elves.
But you're right, ngdawg, advertising characters really aren't there anymore. The ad campaigns change too fast, and a single company might have several campaigns anymore and even reposition its products from year to year. So having a standard character who's the "voice of" your product isn't so common. Oh, Poppin' Fresh is still hanging in there, but I haven't seen a Maytag Repairman commercial in years; probably because Maytag's gone into the toilet. A while ago Cheetos had a cartoon cheetah in a series of ads, but again I haven't seen it lately.
If you're _really_ old, you remember automobile ad campaigns with continuing live characters. Dodge had a couple -- the fat Southern sherrif who kept pulling over young guys in Dodges because they were "racing cars," ('Yo in a heapa trouble, boy', was his catchphrase), and even a skinny young blonde in the '60s who commanded us all to "Join the Dodge Rebellion."
Kid's commercials still feature a few recognizable characters, mainly for cereal. Think I saw the Lucky Charms elf not too long ago, or was I dreaming?
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