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I think that this is an example of why the NFL is such a good buisiness model as far as professional sports go. The MLB has to do this rivalry thing if for nothing else than to get good ratings. Most guys I know watch 4 football games every week (Sunday @ 1 and 4. Sun night, MNF), but at most will only watch all of the televised evening games for their team. I also am a strong believer in one or three game playoff series. Seven games is too long and takes too much of a commitment to watch all of them (and therefore sells less advertising). This is why you have to pay millions for a Super Bowl ad. This is why the NFL can successfully expand worldwide with a sport that isn't very popular already in other countries (football is by far most popular in America, while baseball is very popular in Japan as well as many Carribean countries). I love the sport of baseball, I just think that the MLB isn't doing a very good job with it.
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"I'm telling you, we need to get rid of a few people or a million."
-Maddox
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